Through this partnership, travelers can enjoy personalised playlists tailored to their destination, mood, and genre preferences. The playlists become available once users download the Spotify app. Spotify’s technology will also recommend travel destinations based on the listener’s music tastes. Information about these cities can be found on IndiGo’s destination pages.
Spotify’s data shows that in India, travel-related music is searched over 22 lakh times per month, with the majority of searches coming from Gen Z listeners aged 18–24. These searches are most common between 3-4 p.m., with a peak in travel-related searches occurring on April 20 of this year.
As part of this partnership, IndiGo and Spotify will release a video featuring artist Armaan Malik, encouraging travelers to ‘tune in and take off’ with music that fits every journey. The campaign emphasizes the availability of playlists for any destination or mood.
“We are delighted to announce our collaboration with Spotify to offer our customers a one-of-a-kind travel experience with a complimentary 4-month subscription and personalised playlists. Travel and music are interconnected, and this partnership reflects our commitment to meeting the ever-evolving needs of our customers and enabling memorable journeys,” said Neetan Chopra, Chief Digital and Information Officer of IndiGo.
Neha Ahuja, Director of Marketing for Spotify India, said, Music is an integral part of travel, whether for work or holidays. The partnership with IndiGo is “relevant”, she said, as it allows Spotify to tap into existing and new users.
